A monster of a Facebook contest, the Vicks NyQuil/DayQuil Most Dedicated Fan Contest was a three-phase journey celebrating those who let nothing stand in the way of supporting their NFL team. Through a series of challenges the entrants, one per NFL team, were narrowed down until one lucky (and extreme) fan was both crowned with the title and awarded a trip to the Super Bowl.
INVOLVEMENT: Design of 3 phase contest and contest flow(under the art direction of Chris Kowalak), YouTube skin, iMedia Banner.
AWARDS: 2012 IAC Award, Best Consumer Goods Website; 2013 Cincinnati Addy Silver Award, Social Media
