The initial ask was simple:, to redesign the Folgers.ca website, an asset that hadn't had much attention since its inception a decade ago. Aside from being fresh and clean, it also needed to essentially re-introduce a U.S. brand with a long, proud history into a new market, and taking take great care in making everything feel relatable to Canadians.
The resulting experience is a fully responsive site that looks and feels the same on desktop, tablet, and mobile—and showcases a webisode series detailing the real-life morning stories of four Canadian coffee drinkers. An easy-to-explore navigation gives quick access to myriad product options, recipes, how-tos, and the 150-year tradition behind Folgers coffee. There's also a lot of fun technology integrated into the site as well, including but not limited to, mega search, active CSS filtering, and video backgrounds.
INVOLVEMENT: Design of 4 breakpoint responsive site
Recently, Proctor & Gamble has decided to “step from behind the curtain” as it were, to show consumers how their breadth of products affects them more than they know. Similar to the "Butterfly Effect," the Everyday Effect of a cleaner shirt, a brighter smile, or a night without a leaky diaper can change the outcome of an entire day.
This campaign includes a centerpiece based off of the functionality of the successful "P&G Thank You Mom" campaign's Facebook waterfall, but in this case users are able to not only share the reasons P&G products have helped them—they can also upload pictures and videos. The additional design pieces of this campaign include emails, a YouTube reskin with ThisMoment functionality, and iMedia.
INVOLVEMENT: Visual identity. Design and Production of Facebook contest, iMedia.
This Cinco de Mayo- themed online campaign featured the seldom-seen YouTube gadget, a rich media experience that lived above the standard Pepto-Bismol YouTube brand page and featured a choose-your-own-adventure style video maker.
High-profile traffic drivers included a skit on Jimmy Kimmel Live, SpongeCell video iMedia banners, and a YouTube masthead banner, which gathered over 63MM impressions and helped earn Mashable’s label as one of the “5 Branded YouTube Channels That Get It Right”.
INVOLVEMENT: Design of YouTube masthead banner, YouTube gadget, SpongeCell iMedia banners, Flash iMedia banners, and Facebook tab
AWARDS: 2012 IAC Award, Best Consumer Goods Website; 2012 Silver Effie, "Pepto-Bismol: Form Symptoms to Occasions"; Team P&G Awards 2012, Gold, Best Branded Content
A monster of a Facebook contest, the Vicks NyQuil/DayQuil Most Dedicated Fan Contest was a three-phase journey celebrating those who let nothing stand in the way of supporting their NFL team. Through a series of challenges the entrants, one per NFL team, were narrowed down until one lucky (and extreme) fan was both crowned with the title and awarded a trip to the Super Bowl.
INVOLVEMENT: Design of 3 phase contest and contest flow(under the art direction of Chris Kowalak), YouTube skin, iMedia Banner.
AWARDS: 2012 IAC Award, Best Consumer Goods Website; 2013 Cincinnati Addy Silver Award, Social Media
A fun and willing client, Downtown Cincinnati, Inc. resurrected the artificial reindeer "Pogie" and "Patter," of 1920s-1960s department store window fame, to aid in bringing area natives downtown during the holidays. Materials included a TV commercial, Facebook contest, Downtown Cincinnati, Inc. homepage callout, iMedia, direct mail, print ads, and 12x18 poster.
INVOLVEMENT: Visual concept, Design, Production for all online and print materials.
In this oOne contest driven to via multiple avenues, predetermined targeted users were either sent to a microsite from one of two unique direct mail pieces, or to Facebook via email blast and PGeveryday.com callouts. By choosing their favorite brands, entering a short story, and uploading a photo, entrants had the chance to win a big-screen TV and surround sound that would allow them to better experience the summer Olympics.
With two weeks to go before contest end, there were 60,830 entrants and newsletter opt-ins, a main focus of this endeavor, were at 48.1%.
INVOLVEMENT: Logo, design of contest including user flow
Utilizing the scavenger hunt app SCVNGR, locals were taken on a walking tour of downtown Cincinnati and asked to complete a number of challenges—which resulted in the user receiving a free cupcake from downtown bakery Abby Girl Sweets. Driving awareness was the 12x18 poster shown above, placed throughout windows downtown.
INVOLVEMENT: Poster design.
As a complete, ground-up overhaul of their existing site, the desired outcome of this redesign was a clean site based on Metamucil's current packaging equity that allowed for both easy and frequent updating.
INVOLVEMENT: Design and production of site and related email blasts.
With some products, the challenge is executing creative that both catches the eye and explains the product benefit while treading lightly on a personal subject. In this case, a series of standard media flash banner executions for Align playfully discuss the issue of finding gastrointestinal balance—literally.
Oftentimes, a mere sketch or iPhone snapshot of a vigorous whiteboard discussion will come my way. Over the past few years, I have learned to interpret passionate left-brained scribbles and convert them into clear, complex, and engaging visuals.
Sometimes, a representative visual is the icing on a great concept writeup. Whether it be for a pitch, an existing client, or internal purposes, I've been called on to create visuals having little prior knowledge and even less time—but I’ve always had fun working to provide a quality graphic against all odds.