This Cinco de Mayo- themed online campaign featured the seldom-seen YouTube gadget, a rich media experience that lived above the standard Pepto-Bismol YouTube brand page and featured a choose-your-own-adventure style video maker.
High-profile traffic drivers included a skit on Jimmy Kimmel Live, SpongeCell video iMedia banners, and a YouTube masthead banner, which gathered over 63MM impressions and helped earn Mashable’s label as one of the “5 Branded YouTube Channels That Get It Right”.
Watch the quick video overview of the project
Watch the YouTube homepage takeover
View the Flash Banner Ad
Watch one of the great videos shot by partner agency Publicis
INVOLVEMENT: Design of YouTube masthead banner, YouTube gadget, SpongeCell iMedia banners, Flash iMedia banners, and Facebook tab
AWARDS: 2012 IAC Award, Best Consumer Goods Website; 2012 Silver Effie, "Pepto-Bismol: Form Symptoms to Occasions"; Team P&G Awards 2012, Gold, Best Branded Content
