In this oOne contest driven to via multiple avenues, predetermined targeted users were either sent to a microsite from one of two unique direct mail pieces, or to Facebook via email blast and PGeveryday.com callouts. By choosing their favorite brands, entering a short story, and uploading a photo, entrants had the chance to win a big-screen TV and surround sound that would allow them to better experience the summer Olympics.
With two weeks to go before contest end, there were 60,830 entrants and newsletter opt-ins, a main focus of this endeavor, were at 48.1%.
INVOLVEMENT: Logo, design of contest including user flow
