This was my first project after I boomeranged back to POSSIBLE, and let me tell you something, after working on primarily medical work for the past year I was nothing short of overjoyed to work on a CPG website.
No disrespect to the design needs of the medical community, but come on. Pancakes!
The ask was simple—they needed a modern, responsive site to replace their aging mobile and desktop sites. Make it delicious, and infuse Hungry Jack’s witty and humorous brand tone.
Anchored by massive, beautiful images shot by the lovely people at K&P Photo Group, Hungry Jack pancakes is now a clean long-scroll site that extols the simple perfection of the big family breakfast, and celebrates all things pancakes.
My favorite part of the site design is the lower-left menu “hamburger” icon placement. There is a lot of UX research behind this, but the short version is that because of thumb reach vs. the newest crop of large-screen smartphones, the upper left/right menu placement is no longer ideal. Unfortunately, this has since been abandoned due to a switch to a different CMS.
INVOLVEMENT: Concept, Design, Production
