The initial ask was simple:, to redesign the Folgers.ca website, an asset that hadn't had much attention since its inception a decade ago. Aside from being fresh and clean, it also needed to essentially re-introduce a U.S. brand with a long, proud history into a new market, and taking take great care in making everything feel relatable to Canadians.
The resulting experience is a fully responsive site that looks and feels the same on desktop, tablet, and mobile—and showcases a webisode series detailing the real-life morning stories of four Canadian coffee drinkers. An easy-to-explore navigation gives quick access to myriad product options, recipes, how-tos, and the 150-year tradition behind Folgers coffee. There's also a lot of fun technology integrated into the site as well, including but not limited to, mega search, active CSS filtering, and video backgrounds.
INVOLVEMENT: Design of 4 breakpoint responsive site