Recently, Proctor & Gamble has decided to “step from behind the curtain” as it were, to show consumers how their breadth of products affects them more than they know. Similar to the "Butterfly Effect," the Everyday Effect of a cleaner shirt, a brighter smile, or a night without a leaky diaper can change the outcome of an entire day.
This campaign includes a centerpiece based off of the functionality of the successful "P&G Thank You Mom" campaign's Facebook waterfall, but in this case users are able to not only share the reasons P&G products have helped them—they can also upload pictures and videos. The additional design pieces of this campaign include emails, a YouTube reskin with ThisMoment functionality, and iMedia.
INVOLVEMENT: Visual identity. Design and Production of Facebook contest, iMedia.